A brand identity for a project management company.
We started from scratch since the company wasn’t “dressed” as yet. The client wanted a subtle reference to a sapphire stone but didn’t want the logo to be associated with a jewelry store. We began with a lot of loose ideas that were all over the place and slowly narrowed it down to this final design. During the process, the client wasn’t fully convinced by the sketches, but once the designs got more refined and she could see them come to life she admitted that it was the right decision to trust my expertise.